The evidence,
on us.
This is the NeroView brand system, documented the way we document everything: as exhibits with verdicts. It reads the live design tokens from the site, so it is correct by construction. If a color here disagrees with the site, the site changed and this page already knows.
The mark
A squared aperture — a registration mark sighting a single cobalt dot. Registration marks mean one thing in print: verified against source. That is the product promise, drawn.
- →The lockup is mark + "NeroView" — CamelCase, Archivo 800, expanded 115%. Use the NeroLogo component; never rebuild it.
- →Clearspace: one tick-length (the reticle tick) on all sides, minimum.
- ✗Never circular. The circle is the competitor shape; the square is ours.
- ✗Never "neroview" or "NEROVIEW" in the wordmark. Never the old yellow dot.
- ✗Never recolor the dot. The dot is cobalt or the mark is wrong.
Color
Eleven tokens, one signal. Cobalt is the only color that means "look here"; sealing red is reserved for negative and emotion signals. Everything else is paper and ink. Click a swatch to copy its value.
If two colors compete for attention, one of them is lying about its importance. New UI states inherit these tokens; they do not introduce colors.
The extension — states & data-viz
The product UI needs colors the marketing site doesn't: functional states and a data-viz palette, ratified in tokens v1.1.0. These are functional, not brand signals — cobalt still leads (it's data series 01), and sealing red still only ever means negative. Click a state swatch to copy its value.
Success and warning are desaturated to sit in the bone/ink world; they carry state, not attention. The chart palette is a categorical set anchored on cobalt — reach for it only for data series, and reserve success / warning / sealing red for series that actually mean pass, degraded, or fail.
Typography
Two voices. Archivo argues; JetBrains Mono testifies. Display is 900 weight, expanded 115%, uppercase — never bolded body text pretending to be a headline. Mono carries evidence: labels, timestamps, IDs, tags.
to verdict.
HESITATION · 8.2s · CONFIDENCE 86%
STUDY NV-0612 · n=48 · 14 CLIPS · 6 SEGMENTS
Artifact treatments
Authority objects — verdicts, popovers, key cards — get a 1px ink border and a flat cobalt offset shadow. Mono labels open with a dot pill. Figures are numbered like a technical document, because the product is one.
The verdict card: 1px ink border, cobalt offset shadow (4px 4px 0), mono receipts. This is the brand's signature object.
Evidence primitives
These components are the differentiator — the blog deliberately uses them so posts look like the product. Reuse them; never reinvent them. All live below, rendering from the same code the homepage ships.
Users don't trust the auto-summary until they see the source clip.
Voice
Talk like the partner who closes the meeting. Quietly certain, operator vocabulary, specific numbers. Full guide: docs/brand-voice.md — it governs every channel.
· USE
signal, verdict, direction, hold, decide, ship, evidence, the clip at 02:14, the room· AVOID
leverage, unlock, revolutionize, supercharge, seamless, actionable insights, emoji· NUMBERS
Specific over round. "2.3× faster, in 11 days" beats "up to 20× faster". Keep n=48, 14 clips, 86%.· STANCE ON AI
AI is the method, not the message. The buyer cares the answer is right, not how it was generated.Assets
Standalone files with hardcoded brand hexes, for use outside this codebase — decks, socials, partner requests. Inside the codebase, always use the components instead.
